The brief Version: foundation shares and delivers top quality men’s toiletry materials to 170,000+ customers in U.K. Its shaving products, skincare range, hair-loss treatment options, and subscription containers provide males an opportunity to upgrade their unique day routines and bridegroom by themselves to look and feel their best. If you are buying a special gift for a boyfriend, husband, dad, or buddy, you are able to browse Cornerstone’s personalized shaver manages and deluxe gift containers for many tactics.
My sweetheart and I was in fact online dating for only two months whenever his birthday celebration loomed regarding the schedule. He said I didn’t really need to get him anything, but i desired showing that we cared. Therefore I explored websites for something useful, enjoyable, and personal. After rejecting polo tops and bottles of cologne, I finally decided on a shaving package.
I knew from up-close knowledge that shaving frequently irritated my sweetheart’s epidermis, and he struggled keeping his face silky-smooth. I gave him several premium items to help make their day-to-day shaving routine simpler to control, and now we both reaped the pros.
U.K. business person Oliver Bridge created Cornerstone in 2014 to compliment males and provide them the shaving and cosmetic items to deal with on their own on a new level. This business focuses on men’s convenience, wellness, and assurance.
Over the years, Cornerstone has actually widened its line to include every thing men need to take care of on their own while making a clear beginning to a single day. Their on-line shelves feature deodorant, hair-loss treatment options, moisturizer, multi-vitamins, mouthwash, and even condoms. Foundation operates off a subscription product, so people can customize a delivery timetable and restock their favorite products thirty days after thirty days or year in year out.
Cornerstone features sent over one million sales at this point in 2010, plus the crowdfunded business has actually raised more than £8 million.
Vivien Hinds, the PR individual for Cornerstone, stated their ordinary consumer is actually a “busy working-man who doesn’t have time for you go directly to the shop.” These guys vary in age from 18 to 65, as well as enjoy having a good service like Cornerstone in it.
The luxurious present container Can Satisfy All Shaving Needs
The Cornerstone group sets countless idea and effort to the manufacturer product line. Obtained developed skincare products which are vegan-friendly and cruelty-free, and they’ve developed shaving membership bins to really make it more relaxing for males to maintain their bathroom cabinets stocked making use of the right products.
According to Vivien, 92% of clients are males, and 8percent are women who are looking for on their own or on the behalf of the males within their life.
The Luxury present Set is regarded as Cornerstone’s top products, specifically around the vacations. The bundle contains a customized chrome shaver handle, 6 German engineered shaver blades, pre-shave scrub, as well as other sensitive cosmetic products. The gift ready also contains a voucher for a discount on the consumer’s basic membership purchase. In that way, the present is not only a one-time thing because it can encourage another day-to-day hygiene regimen.
The Cornerstone subscription will be easy to manage using the internet. Clients can tailor the time and items to fit their requirements, preferences, and schedules.
“there is a constant need to bother about modifying your own plan or not having enough stuff or nipping out over the shop,” Vivien stated. “you’ll entirely customize it to your self which just tends to make circumstances much easier in regards to our users.”
Whether you are offering the guy a totally stocked membership package or a shaver handle together with his initials on it, you’ll be able to browse foundation’s product line for revolutionary and good ways to pamper yourself or your own man. Its completely stocked membership boxes, personalized shaver handles, and high quality cosmetic items put personal comfort very first.
Drawing From Member suggestions to Launch New Products
Cornerstone has actually over 170,000 users. Him or her utilize Cornerstone items daily and supply valuable feedback on the staff. The business prides itself on being people-powered â all things considered, it got their begin through crowdfunding â and it also includes customer comments into the manufacturing process.
Just like the staff aims to release brand new pharmaceutical products, it utilizes the users so that all of them know what way to get and what types of items will resonate and their customer base.
“we positively like this business. First-class services customer service is the best.” â Trustpilot summary of Cornerstone
“We utilize the users to check services before we launch all of them,” Vivian explained. “Thus, we realize as soon as we perform produce the last item, we’re generating something that our very own customers desire â not what we would like or other folks desire. It’s completely member-focused.”
Many Facebook evaluations reflect the pleasure built into these products. “the merchandise themselves are brilliant,” mentioned Stephen A. “I’m happy to express i am an element of the Cornerstone customer base, and I also’ll be ordering more of items inside my after that package!”
Another Twitter customer stated Cornerstone’s shaver is their all-time specialty. “I’ve been shaving for 32 decades, and that I can rather confidently say, without any concern, the shave together with the foundation was one particular comfy and gratifying shave I ever had,” he mentioned. “I’m completely happy using my option, a choice well made, albeit one I wish I would produced long since.”
In addition to this, 74% of Trustpilot ratings price Cornerstone as excellent, and another 15% state they may be fantastic. “Thus refreshing to possess a business enterprise that appreciates customer care,” John composed. “Please continue the good work, Cornerstone, and you may have our business for a long time.”
Earlier in the day in 2010, Cornerstone founded remedies for impotence problems and alopecia. Trying the future, the team intentions to continue to assist men across the nation by additional growing their range of health and well-being items for men.
Cornerstone currently has numerous jobs planned, yet it consistently hear customers to generate brand-new some ideas and exhilaration. “We make use of our very own people’ opinions every step regarding the method,” Vivien informed you. “We pay attention, we adapt, and then we allow members experiencing heard and valued.”
A People-Powered Company Based in main London
Oliver Bridge founded Cornerstone in July 2014 because the guy wished to create a person’s morning shaving regimen less of a discomfort. The guy sat down at his kitchen table and came up with plans receive top-quality skin-care and shaving products inside hands with the busy Londoner.
Due to the energy of crowdsourcing, their business became fast and turned into the most preferred and reputable self-care product vendors within the U.K.
Nowadays, Cornerstone has a group of 24 passionate and bright folks who are excited about their mission.
“It really is an excellent company to get results for,” Vivien told all of us. “We’re people-powered, so we have actually a fantastic customer care staff and great fuel.”
Vivien spent some time working at Cornerstone for pretty much three-years, and she said she loves the work-hard, play-hard culture in the organization. Foundation organizes personal activities, including once a week happy several hours and mini-golf tournaments that get everyone else laughing and achieving an enjoyable experience in their off hrs.
Associates experience the versatility to create their particular hrs and work from home sometimes. There is no hierarchical control program. As an alternative, folks are dependable to get their work completed.
The office keeps an amiable environment with music playing inside the background while everyone works in the open format. Occasionally the company produces steak meals or other treats to boost spirits. During major recreations competitions, the Cornerstone team will need their notebook computers into the kitchen area, install a projector, and watch the match as they function.
“It is a really great society and environment to stay in,” Vivien stated. “Because we’re fairly little, you can view the effect and how your projects helps the company. Everybody is known due to their effort nicely.”
Cornerstone brings top quality Supplies to Your Door
Sometimes it can be difficult to find the present for a significant some other. If you wish to think outside the polo-shirt box and give him anything he will utilize everyday, you should think of ordering Cornerstone membership box for this special guy that you experienced.
A Cornerstone shaving equipment is a great present since it enables males to boost their own shaving experiences. My boyfriend appreciated my personal efforts to indulge him on their birthday celebration, in which he began utilizing pre-shave and aftershave services and products to relieve razor burn from their epidermis. In just a few days, the guy seemed much better, smelled better, and thought much better.
Cornerstone provides numerous deluxe toiletry what to help males take a look their utmost on their then night out. In relation to quality cosmetic, this business provides the products.
“an enormous focus for people is actually guaranteeing our very own users are happy,” Vivien said. “nowadays men and women are thus busy, so we carry out whatever we can to manufacture their real time easier by automating the bathroom for males, whilst continuing to improve high-quality services and products.”